As semester project this year, we needed to do an awareness campaign, where we could choose theme ourselves. I created a logo, made three posters, two billboards and a brand touch point for the campaign.

The name of my campaign is No Throw, with a tagline “you reap what you sow”.

This campaign is to raise the awareness around daily garbage, to the people, spending time walking around the street, at the beach or in the forest.

If we throw garbage in the nature, that is basically what we will get back.

The posters and billboards are showing manipulated images on how the future is looking in many places and could look like if we, as people throw garbage in the wrong place.

As a touchpoint, there will be chalkboard writing together with the launch of the campaign. There will be stencils used to write messages on the street and walls, together with hopscotches and distance.

One more thing we needed to do, a video presentation about our work, it is a first for everything and it is now out there in the open, for you to see.